Funded by the founders and their close family.

Seadon & Jones trades only its own capital. This page explains where that capital comes from.

A long, dim corridor lined with glass doors, cool light falling across the floor.

Two sources of capital.

A notebook, a pen and a laptop on a dark wooden desk, seen from above.

The founders’ own money

Felix Jones and Will Seadon put their own money into the company, lending it to Seadon & Jones as director’s loans.

An empty wooden table and folding chairs under warm orange light at night.

Fixed-rate loans from close family

The company also borrows from the founders’ close family through fixed-rate loans. We do not publish loan rates or terms.

A white lectern at the front of a hall set out with rows of empty chairs.

Sponsorship supports the company too.

Brands that fit our values sponsor our website, content and events. Sponsorship is paid to Seadon & Jones and supports the company as a whole.

Questions about how we are funded?

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